DISNEY Young Adults:

Escape to Your #HappyPlace

Being a young adult is hard enough. We have all these responsibilities that we don’t like, we’ve lost all our student/kid discounts, we can’t use our Mom’s cellphone plan anymore, 

Then add coronavirus. Now we’re stuck inside too, surrounded by bad news. We are worried, we are stressed and we need an escape from our responsibilities. Luckily, Disney is a brand that we turn to for that escapist feeling, a safe #HappyPlace.

Walt Disney World is an escape that young adults need from these “unprecedented times.”

The "real world" is overrated.

Let's escape to a place where zoom calls are replaced with zooms through hyperspace and your only responsibility is having a blast.

Escape to your #HappyPlace.

Role: Art Direction, Concepting, & Pitching.

Escape From Groundhog’s Day

 As an extension from this campaign, we wanted to lean into how difficult 2020 and early 2021 had been for everyone. The days have begun to blur together. Each day feels like groundhog day.

We finally understood how the groundhog feels. This groundhog day state is new to us, but the groundhog has been living groundhog’s day for his entire life.

This groundhog’s day, we wanted to provide the groundhog himself an escape from his interminable and repetitive days, so we sent the groundhog a box full of escape.