Happy Thursday Brand Launch

Happy Thursday Launch Campaign

Happy Thursday is a new bubble-free spiked refresher designed for Gen Z; we needed to establish this new beverage category with a product focused campaign and communicate to consumers that with Happy Thursday they can enjoy a taste of the weekend any time they want.

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0247.png

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0182.png

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0172.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0307.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0299.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0293.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0272.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0247.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0244.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0181.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0227.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0221.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0212.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0526.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0204.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0500.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0499.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0425.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0414.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0396.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0394.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0363.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0336.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0326.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0307.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0291.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0278.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0276.png

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0247.png

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0182.png

YCP90040000H_HT_Launch_PineappleStarfruit_GENERIC_16x9_06_Slated_STILL_0172.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0307.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0299.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0293.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0272.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0247.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0244.png

YCP90036000H_HT_Launch_Family_GENERIC_16x9_06_Slated_STILL_0181.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0227.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0221.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0212.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0526.png

YCP90044000H_HT_Launch_Strawberry_GENERIC_16x9_06_Slated_STILL_0204.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0500.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0499.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0425.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0414.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0396.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0394.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0363.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0336.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0326.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0307.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0291.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0278.png

YCP90028000H_HT_Launch_A_GENERIC_16x9_15_STILL_0276.png